Designed in the relaxed coastal Victorian town of Ocean Grove, Elm’s brand mission is simple – effortless everyday style.
Known for their punchy pops of colour and their quirky approach to effortless fashion, Elm Lifestyle began supplying their collections to clothing boutiques and homewares stores around Australia and New Zealand in 2012. Elm Lifestyle is dedicated to supporting these independent retailers and therefore doesn’t currently have an online store.
Drawing inspiration from art and homewares, Elm Lifestyle’s current collections focus on making everyday wardrobe choices simple through the injection of beautiful colours and prints, layering pieces, easy wearing shapes and accommodative size ranges.